“Amy and her team were instrumental in helping us re-position Turtle Bay on Oahu to connect w the ether and ethos of the North Shore. The action sport nature of the seven mile miracle that characterizes some of the best surf on the planet combined with the healthy, mindful outdoor lifestyle was perfect backdrop for all Under a Tree does. Amy created a new brand for our wellness effort that really helped bring our new brand story to life.”

— MICHAEL COYLE, FORMER CEO OF REPLAY DESTINATIONS

“We couldn’t have found the correct path with bringing wellness into Israel and our 2 projects without Amy McDonald. There’s nothing she doesn’t know about it. She navigates the complexities and details, understanding its ever changing nature. With so many unknowns about what’s real and what’s not, she gives us the confidence that our guests will be well taken care of.”

— ALBERT LOUZOUN, CEO OF CASSIA HOTELS

“ARCHETYPE has had the pleasure of partnering with the Under a Tree team on the development of our new wellness mixed-use campus, VALE, in Lake Wylie, SC (Charlotte Metro). VALE will consist of 244 apartments and up to 150,000 sqft of commercial space, which includes a wellness club, medspa, restaurants, shops, offices and a boutique hotel.

As newcomers to the wellness space, we immediately felt confident in the hands of Amy and her team. Their thoughtful guidance, from design to service offerings, has been exactly what we needed. Under a Tree brought clarity, creativity, and extensive industry expertise to every step of the process. We're excited to continue working together to bring our shared vision to life.”

— JAYKANT PATEL, FOUNDER & MANAGING PRINCIPAL OF ARCHETYPE INVESTMENTS

“Partnering with Under a Tree on Navitas Living, part of the Marina Resort Cavtat development, has been a defining element in shaping our wellness vision. Their ability to translate abstract wellness concepts into actionable, guest-centric strategies has elevated every phase of our development. From strategic positioning to spatial planning, their global expertise and collaborative approach have helped us create a future-ready destination that is both operationally sound and emotionally resonant. Under a Tree didn’t just support our process—they enriched it.”

— SRECKO LUCKY BOBETA, PRESIDENT OF MARINA RESORT CAVTAT

“Working with the Under a Tree team on our Ameyalli project has been an inspiring experience. From day one, they brought clarity, creativity, and grounded understanding of what truly resonates in the wellness world. They helped us shape an experience that feels both meaningful and market-savvy- always balancing guest impact with development costs. We are proud of what's come to life and excited for the world to experience it.”

—CHUCK HEATH, FOUNDER & MANAGING PARTNER

“My experience with Under a Tree over the years has always been extremely positive. We worked together during my time leading Four Seasons Asia Pacific and later while at Starwood Capital creating strategy and concepts for two new brands at the time. At Six Senses, we hired Amy to consult for Pegasus Capital, the brand owner at the time, on a new wellness concept, and I plan to continue to work with Amy and her associates whenever appropriate as the world of wellness continues to deepen and evolve.” 

— NEIL JACOBS, CEO OF SIX SENSES HOTELS, RESORTS, AND SPAS 

“Dart Interests had the pleasure of working with Amy and the Under a Tree team to develop the exciting wellness offerings at Evermore Orlando Resort. The team's knowledge and expertise in the spa industry was evident from the outset, and they helped guide us through the myriad trends and strategies in the industry. Recommendations were supported with financial return analyses and assessment of guest impact. We cannot wait to share the result with the world.”

— STEWART BROWN, DART INTERESTS FLORIDA LLC 

“CHMWarnick had the pleasure of collaborating with the Under a Tree team on the Waldorf Astoria New York. Amy’s reputation in the wellness industry proceeds her, and we share many of the same friends and colleagues. I know I can count on her sound (and expert) advice when I need someone to bounce an idea off of.” 

— RICHARD WARNICK, CHMWARNICK 

“Amy has brought tremendous value to our team at Bryte. Her expert knowledge of the wellness industry, and her extensive network of connections, has helped guide our decisions on the continued development of our products and our expansion and implementation strategies. Amy has been with us from the beginning as we began our very first hospitality pilots, and she and her team have been invaluable partners in our scale up phase, working side-by-side to help open doors, but more importantly to deliver an incredible guest experience with our Bryte Balance product line.”

— LUKE KELLY, CEO OF BRYTE

“The work that Under a Tree does ignites purpose and clarity into the programming and vision of a project, which serves to streamline design efforts and fuel creativity around how to create an authentic guest experience that drives revenue for the owner. We love working with the UaT team from the onset of a project through occupancy.”

— VERONICA SCHREIBEIS SMITH, CEO & FOUNDING PRINCIPAL OF VERA ICONICA ARCHITECTURE 

“Amy is a force of nature. She is brilliant, warm, intuitive, and always forward-thinking. I have watched her work with great admiration and have recently described her as our Wellness Doula. She helps those who don't understand wellness to understand its meaning, and she can develop a proforma as expertly as a vision for a new modality. I have personally learned so much from her."

— ADAM ROLSTON, INC ARCHITECTURE & DESIGN LLC

“Under a Tree has been an absolute game-changer for us! Working with Amy McDonald and the team has been a phenomenal experience. They're incredibly knowledgeable and friendly, and they go above and beyond to create tailor-made solutions. I'm super grateful for their expertise, which has truly transformed our business, as we are new to the wellness industry. They genuinely care about their clients, and it shows in everything they do. A huge thank you to Amy, and the whole team!”

— DAYSON JOHNSON, MAGLEBY CONSTRUCTION

“We retained Amy to work with us on Schweitzer Mountain Resort in Idaho for spa design, business market analysis and modeling, proforma, and operations practices and staff recruitment. Her work was first rate, and the results speak for themselves, as Schweitzer’s wellness area will be opening soon.”

— ROBERT HOLMES, THG ADVISORY GROUP

“Amy and her team had a high level of professionalism and together we launched acupuncture and massage, a Weight Management Program, revised our Executive Health Program and developed a variety of marketing, client surveys and events among other initiatives. No matter who on the UaT team we worked with I was confident that work would be delivered on time, professionally and with our long-term success in mind.”

— VINCE DANIELSEN, INLIV