Under a Tree understands wellness.
We merge the art of design with the science of business to ensure your wellness business inspires, performs to its full potential, and is best in class.
OUR STORY
Under a Tree was born of a desire to deliver world-class wellness experiences that are personal, transformational, and profitable. When a small team of all-women experts was forged by our founder 21 years ago, this type of experience was rare. Every one of our senior consultants come from previous careers as operators in renowned properties. This hands-on knowledge of our industry and our keen awareness of global trends has positioned us to deliver stand-out solutions of impact and modern-day relevance.
Our Founder
AMY McDONALD, PRINCIPAL & CEO
Amy specializes in business definition, feasibility, concept and design development, guiding clients to create destinations that are both financially successful and culturally meaningful. Increasingly, her work focuses on regenerative approaches to land stewardship, community integration, and built environments—ensuring that wellness developments not only minimize impact but actively restore ecosystems, strengthen local economies, and foster deeper human connection to place. Her philosophy centers on designing wellness businesses that honor the land, celebrate local culture, and create lasting benefits for the communities they inhabit and of course the stakeholders.
Her leadership and industry contributions earned her the prestigious “Women of Wellness” award from the Global Wellness Institute at the 2024 GWI Summit in Scotland. She is a current member of the GWI Wellness Real Estate Initiative, where she contributes to advancing global dialogue around wellness, longevity, and regenerative development.
Her influence spans continents, with a diverse portfolio of clients across Europe, Asia, South America, Mexico, and Canada. Amy primarily supports owners, family offices, real estate developers and private investors seeking to create next-generation wellness destinations and regenerative hospitality communities rooted in preventive health, environmental stewardship, and social impact. As a sought-after speaker, she shares compelling insights on the financial and social value of wellness and regenerative development, demonstrating how thoughtful design and programming can generate exceptional ROI while creating long-term value for people, place, and planet.
Our Team
WE’RE AN ALL-STAR, ALL-WOMEN TEAM
In addition to our appreciation of — and dedication to — the health and wellness industry, we’re moms, financial experts, legal experts, writers, massage therapists, hot springs experts, social media gurus, herbalists, mountain bikers, world travelers, MFA’s, MBA’s, and nature enthusiasts! Multi-tasking is second nature to us, and we strive to provide authenticity in everything we do. Each and every one of us is passionate about delivering innovative, unique, profitable wellness experiences to our clients. Our 125+ years of combined experience within the industry makes us an invaluable source of knowledge to support your wellness venture.
OUR Strategic Partners
Jennifer Berthelot-Jelovic | ASAP
Jennifer Berthelot-Jelovic, Founder & CEO, A SustainAble Production ("ASAP"), LLC
Jennifer Berthelot-Jelovic is Client Relationship Director at BranchPattern, where she leverages decades of global experience to help clients create regenerative, resilient, and healthy spaces for people and planet. With a background in social work, psychology, sustainability, and human-centered design, she integrates wellness and social impact into organizations and the built environment.
A LEED Fellow, WELL Faculty, and WELL AP, Jennifer has contributed to 5,000+ LEED and WELL projects worldwide, including pioneering the first Net Positive/LEED Platinum aviation facility and award-winning supportive housing for the chronically homeless. She previously founded and led A SustainAble Production (ASAP), an award-winning sustainability and wellness consultancy.
Her leadership extends through advisory roles with IWBI, USGBC, Greenbuild, ULI, and VIBE, and she co-founded the WELL Learning Library. A frequent speaker and published thought leader, she has been recognized with the Women in Sustainability Leadership Award, IWBI’s WELL AP of the Year, and other honors.
Beyond her professional work, Jennifer has led nonprofit school-building efforts in Nepal, Malawi, and Guatemala, and remains deeply committed to advocacy for underserved populations, healthy schools, and environmental justice. She is also a proud mother of two and dedicated mentor.
INC Architecture & Design
INC Architecture & Design
INC is an open-source, multi-disciplinary, architecture and design studio, with experience in a wide range of project types from big to small that specializes in the integration of the design disciplines. We approach a chair, a room, and a superstructure all equally. We posit that good ideas can come from anywhere and unlock the creative process to inspiration from our collaborators and the world outside our studio. A tripartite leadership structure guides our projects from conception to completion and balances the three essential elements of successful design: joy, utility and craft. At INC to lead is to listen and thus each project is a unique portrait imbued with the aspirations of our clientele, be they an individual or a segment of the population. Based in New York, INC works globally and takes a global view by implementing environmental best practices naturally.
Martin Goebel | LegacyWorks
Martin Goebel, Regenerative Business and Development Advisor
Martin has nearly 35 years of experience in natural resources management and sustainable development. Between 1983 and 1986 he was assistant director for science and director for conservation planning at The Nature Conservancy (TNC) and Conservation International (CI), and subsequently director for Mexico for TNC, CI, and the World Wildlife Fund. From 1994 to 2013, Martin was the founding president of Sustainable Northwest, based in Portland, Oregon. Martin helped found the Oregon Sustainability Board and has served as trustee of several foundations, including The Summit Foundation and The Compton Foundation.
Currently, Martin serves as trustee of the Fondo Mexicano para la Conservacion de la Naturaleza (which he founded), the Meso-American Reef Fund, Sustainable Northwest Wood, Inc., and co-chair of the Advisory Board of Aclima, an environmental intelligence/sensor science company. He recently joined two start-ups—Long Haul Capital Group, a new national livable, walkable, and sustainable communities investment bank, and Cooperative Advantage and the Academy for Systemic Change, organizations that specialize in the development of leaders for a flourishing future.
In 2013, Martin founded Moebius Partners LLC, a consultancy specializing in advising philanthropies, non-profits, and triple-bottom-line private sector companies. Among his recent clients are the Center for Renewable Energy and Environmental Quality in La Paz, Mexico; the Harry & Leona Helmsley Charitable Trust; International Community Foundation; and California Environmental Associates. He also served as co-chair of the Oregon Sustainability Board and the Western Juniper Working Group appointed by Governor Ted Kulongoski of Oregon. Martin has lived in Portland since 1994. He was born and raised in Mexico in a tri-cultural family. He travels frequently, mostly in the US, Mexico, and Latin America. His hobbies are scuba diving and fly-fishing.