Under a Tree understands wellness.
We merge the art of design with the science of business to ensure your wellness business inspires, performs to its full potential, and is best in class.
OUR STORY
Under a Tree was born of a desire to deliver world-class wellness experiences that are personal, transformational, and profitable. When a small team of all-women experts was forged by our founder 20 years ago, this type of experience was rare. Every one of our senior consultants come from previous careers as operators in renowned properties. This hands-on knowledge of our industry and our keen awareness of global trends has positioned us to deliver stand-out solutions of impact and modern-day relevance.
Our Founder
AMY McDONALD, PRINCIPAL & CEO
Amy McDonald is a luminary in the spa and hospitality industries, boasting 35 years of invaluable experience. Revered as an innovator in transformative health and wellness programming, Amy's expertise lies in seamlessly merging the pinnacle of resort hospitality with urban healthcare, crafting integrated models that redefine wellness paradigms.
With an illustrious career managing esteemed properties, such as the iconic Miraval destination spa in Arizona, Amy's passion for authentic wellness experiences led her to establish Under a Tree Consulting. For the past 19 years, she has spearheaded groundbreaking projects, collaborating with seasoned industry experts to guide clients through Business Definition, Feasibility, and Concept and Design Development. Her visionary approach ensures projects are not only viable and profitable but also at the forefront of industry trends.
Amy's influence extends globally, with clients spanning Europe, Peru, Croatia, Mexico, and Canada, predominantly comprising real estate companies and individuals committed to preventive health and regenerative development. As a sought-after speaker, she shares insights on the bottom-line impact of wellness programming, emphasizing its role in driving significant ROI for wellness communities and mixed-use hospitality projects.
Beyond her consultancy work, Amy's dedication to advancing the field of wellness is evident through her roles within the Global Wellness Institute (GWI). As former Chair of the Hot Springs Initiative, Co-Chair of Dying Well, and member of the Wellness Real Estate Initiative, she actively shapes industry discourse and initiatives.
A proud Canadian with a global perspective, Amy has called Mexico, Morrocco, Greece home, enriching her understanding of diverse cultures and wellness practices. She now resides in the United States. Her unwavering commitment to fostering holistic well-being continues to inspire transformative change in the industry and beyond.
Our Team
WE’RE AN ALL-STAR, ALL-WOMEN TEAM
In addition to our appreciation of — and dedication to — the health and wellness industry, we’re moms, financial experts, legal experts, writers, massage therapists, hot springs experts, social media gurus, herbalists, mountain bikers, world travelers, MFA’s, MBA’s, and nature enthusiasts! Multi-tasking is second nature to us, and we strive to provide authenticity in everything we do. Each and every one of us is passionate about delivering innovative, unique, profitable wellness experiences to our clients. Our 125+ years of combined experience within the industry makes us an invaluable source of knowledge to support your wellness venture.
OUR Strategic Partners
Jennifer Berthelot-Jelovic | ASAP
Jennifer Berthelot-Jelovic, Founder & CEO, A SustainAble Production ("ASAP"), LLC
Jennifer Berthelot-Jelovic is Client Relationship Director at BranchPattern, where she leverages decades of global experience to help clients create regenerative, resilient, and healthy spaces for people and planet. With a background in social work, psychology, sustainability, and human-centered design, she integrates wellness and social impact into organizations and the built environment.
A LEED Fellow, WELL Faculty, and WELL AP, Jennifer has contributed to 5,000+ LEED and WELL projects worldwide, including pioneering the first Net Positive/LEED Platinum aviation facility and award-winning supportive housing for the chronically homeless. She previously founded and led A SustainAble Production (ASAP), an award-winning sustainability and wellness consultancy.
Her leadership extends through advisory roles with IWBI, USGBC, Greenbuild, ULI, and VIBE, and she co-founded the WELL Learning Library. A frequent speaker and published thought leader, she has been recognized with the Women in Sustainability Leadership Award, IWBI’s WELL AP of the Year, and other honors.
Beyond her professional work, Jennifer has led nonprofit school-building efforts in Nepal, Malawi, and Guatemala, and remains deeply committed to advocacy for underserved populations, healthy schools, and environmental justice. She is also a proud mother of two and dedicated mentor.
INC Architecture & Design
INC Architecture & Design
INC is an open-source, multi-disciplinary, architecture and design studio, with experience in a wide range of project types from big to small that specializes in the integration of the design disciplines. We approach a chair, a room, and a superstructure all equally. We posit that good ideas can come from anywhere and unlock the creative process to inspiration from our collaborators and the world outside our studio. A tripartite leadership structure guides our projects from conception to completion and balances the three essential elements of successful design: joy, utility and craft. At INC to lead is to listen and thus each project is a unique portrait imbued with the aspirations of our clientele, be they an individual or a segment of the population. Based in New York, INC works globally and takes a global view by implementing environmental best practices naturally.
Michelle Roland | Roland Retail
Michelle Roland, Founder & CEO, Roland Retail, LLC
Michelle Roland has 20-years experience in luxury retail markets with a focus in the hospitality industry. Her expertise includes merchandise strategy, product development, procurement, sales, visual merchandising, budgeting, management, and training. Throughout her career, she has been recognized for the ability to work in high-pressure situations, moving quickly to analyze retail opportunities to increase business revenue. She has a track record of increasing revenues 10%+ year over year.
She has worked for multiple award-winning resort properties including The Boulders Resort in Carefree, Arizona and the Four Seasons Lanai, Hawaii. While at the helm of the retail department at the Four Seasons Lanai she guided the property and her team through the final phases of construction and openings of 2 boutiques during a property wide renovation. Her ability to capture the essence of a property has been highlighted in product development in both the spa and golf markets during re-branding and logo changes at multiple properties including:
Select Clients
• The Spa at the Boulders, formerly The Golden Door Spa
• Conrad, Hilton, Orlando- full retail strategy, design, merchandising and vendor sourcing and negotiation of terms, pricing, etc
• Manele Golf, formerly The Challenge at Manele
• Pinnacle Peak Country Club, new logo launch
• Quintero Golf Club, logo development and launch
• Mauna Lani Golf, product development new logo
She launched her own global merchandising and buying company that is a trusted and sought-after resource in Golf, Hospitality and Spa retail domains and collaborates with Under a Tree.