Location:  San Miguel de Allende, Mexico

Established:  December, 2010

Type of Facility: Wellness Spa

Treatment Rooms:  4 treatment rooms  

Size of Facility: 436 m2 / 4,700 sf

Length of Involvement: 2+ Years

Spa Matilda

Best Wellness Experience in Mexico - Travel + Leisure Magazine

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Our role involved:

  • Concept & Identity

  • Brand identity and key messaging, treatment philosophy, spa menu and signature elements

  • Design Development

  • Design Brief detailing functionality, operational considerations, location/adjacencies and guest flow, collaboration on layout and design and equipment specification and sourcing

  • Feasibility & Financial Planning including 5 year pro forma, market research, forecasting and KPI benchmarking

  • Developed and upgraded an off property hot spring to access for hotel guests; created signature treatment water experience and completed training

  • Programming including treatment portfolio, protocol and service menu development, pricing and creative direction 

  • Operational Implementation including vendor selection, staffing, recruitment, launch, initial management and PR support and media relations